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CASE STUDIES
Alzheimer's Disease
Overactive Bladder
Osteoarthritis Knee Pain
Depression
Female Sexual Dysfunction
Hormone Replacement Therapy
Psoriasis
PHN Shingles
CASE STUDIES : Hormone Replacement Therapy

Patient Demographic: Postmenopausal women ages 35 to 65

Study Specifics: 50 potential U.S. site markets, 460 patients needed over a 9-month enrollment period

Recruiting Plan: TPRA used local daytime network television advertising in combination with TPRA's Q-filter™ recruiting system featuring TPRA-connect™.

Study Statistics: After a 9-month print and PR campaign, TPRA was engaged to complete enrollment. Beginning the week of February 28, 2005, TPRA completed six 2-week advertising waves covering 38 U.S. site markets. 14 markets received two waves of advertising and the remainder received one. The Sponsor reports that study enrollment was completed on time.