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CASE STUDIES
Alzheimer's Disease
Overactive Bladder
Osteoarthritis Knee Pain
Depression
Female Sexual Dysfunction
Hormone Replacement Therapy
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PHN Shingles
CASE STUDIES : Overactive Bladder

Patient Demographic: Adults 18 years of age and older but targeting women 35+

Study Specifics: Pilot plan for 8 sites in 8 U.S. markets to enroll 15 patients

Recruiting Plan: TPRA used local daytime network television advertising in combination with TPRA's Q-filter™ recruiting system featuring TPRA-connect™ and the use of RADIUS365™ online platform.

Study Statistics: TPRA deployed one 2-week pilot wave of television advertising in 8 markets and supported this effort with a study-specific website and RADIUS365™. The total for all costs (media, production, Q-center™ and all other variable and operating fees) was $164,011 which yielded 1,810 responses for a cost of $90.61 per, 1,091 pre-screenings for a cost of $150.33 per, 183 referrals for a cost of $896.23 per, and 14 randomized subjects for a cost of $11,715.07 per patient. These costs are inclusive of all media, production, Q-center™ and all other variable and operating fees.

Special Comparison: TPRA prides itself in its ability to make accurate projections of response and referral activity. Because randomizations are a function of site performance and the protocol details, the variance of TPRA's projections in this category is materially wider. Below are metrics from projection versus actual recruiting metrics from this pilot.